Tired of the "commercial machinery" of major labels, Arjona founded his own record label, , in 2011 to take full creative control.
His debut album, marketed with a "Latin lover" image that Arjona later rejected. It was a commercial disappointment that led him to briefly leave music to work as a schoolteacher. Ricardo Arjona - Mega Discografias Completas
His first live album, Vivo , recorded in front of 100,000 people in Guatemala City, highlighted his prowess as a performer. Experimentation and Major Accolades (2000–2010) Tired of the "commercial machinery" of major labels,
A turning point in his career. The title track, a critical reflection on his Catholic upbringing, became a massive hit in Central America and established him as a songwriter who wasn't afraid of controversy. His first live album, Vivo , recorded in
In the new millennium, Arjona continued to dominate the charts while experimenting with Caribbean rhythms and stripped-down acoustics.