Rajan Saxena: Marketing Management Pdf46 Hot

Analyzes organizations like Hotstar, Oyo, Airbnb, Netflix, and Uber.

Detailed exploration of marketing research , consumer behavior, and segmentation/targeting . rajan saxena marketing management pdf46 hot

Dr. Saxena’s work is highly regarded because it shifts from North American-centric models to localized Indian solutions. It provides a scientific approach to identifying customer preferences and buying behavior through research, which is essential for customer acquisition and retention in a diverse market. Marketing Management, 6th Edition - Rajan Saxena Analyzes organizations like Hotstar