For analyzing focus group transcripts and identifying consumer trends.
Data is only useful if you can communicate it. This version includes advanced mapping and charting tools. You can instantly turn a series of complex interviews into a , a Hierarchy Chart , or a Comparison Diagram to see where different participants agree or diverge. 3. Support for Diverse Data Types NVivo doesn't just "read" text. You can import and analyze: QSR International NVivo Enterprise 20 v1.7.2.15...
Use the "Autocode" feature to let the software identify themes and sentiments across thousands of pages of text, saving weeks of manual labor. a Hierarchy Chart