Techniques for market sizing and trend analysis to understand the total addressable market.
Utilizing forecasting, predictive analytics, and data mining to estimate future sales performance.
The book is widely regarded on platforms like Amazon and Goodreads for its practical, non-academic utility. Book: Marketing Analytics by Stephan Sorger Techniques for market sizing and trend analysis to
Stephan Sorger emphasizes a fundamental shift in marketing strategy: moving away from the "execute and guess" cycle toward a "predict and test" model.
Metrics focused on profitability and support to measure the ultimate success of marketing efforts. Book: Marketing Analytics by Stephan Sorger Stephan Sorger
Metrics for identifying and quantifying the strengths and strategies of competitors. 2. Customer-Centric Models
Comprehensive Guide to Marketing Analytics: Strategic Models and Metrics by Stephan Sorger Techniques for market sizing and trend analysis to
Sorger’s text is structured into twelve chapters that cover the full spectrum of marketing decision-making. 1. Foundational Insights
As CEOs increasingly demand proof of ROI, these models serve as the "GPS" for marketing actions, providing evidence-based guidance for budget allocation. Core Framework: 12 Pillars of Marketing Analytics
Instead of running campaigns and hoping for the best, Sorger advocates for using simulations to predict which scenarios will work before spending a single dollar.