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: This action-comedy features June Squibb in her first starring role at age 94. Described as a "geriatric Mission: Impossible," the film has been praised for fighting the infantilization of elders.

Current cinema and television are increasingly "wising up" to the demand from older audiences, who are now among the most avid content consumers. : This action-comedy features June Squibb in her

: Nicole Kidman stars in this provocative drama that challenges traditional age gaps and power dynamics, recently surpassing $50 million at the global box office. : Nicole Kidman stars in this provocative drama

: This "fashion fairy tale" demonstrated the commercial power of mature audiences, with the 50+ demographic accounting for a 65% share of its global box office. The "Streaming Effect" : A 2021 report noted that while women

: Analysis of blockbuster films from 2010 to 2020 revealed that characters aged 50+ made up less than a quarter of all personas, with men vastly outnumbering women.

: A 2021 report noted that while women over 50 make up 20% of the population, they account for only 8% of television portrayals.

: These platforms have given mature women the space to be "more than just a mother," portraying them as sexual beings, career-driven professionals, and complex protagonists.