For Scordamaglia, these stunts are an extension of her "Naked News" style roots—stripping away the formalities of traditional media to provide something more visceral and immediate. The Evolution of Public Stunts
Leveraging the "did that really happen?" factor to encourage social sharing. jenny scordamaglia making out with a guy dare
Making fans feel like they are part of the "dare" by allowing them to suggest challenges via live stream comments. For Scordamaglia, these stunts are an extension of