The lifestyle aspect of this category focused heavily on the "hustle culture" prevalent in Indian universities. Popular content themes included:
Entertainment in this category shifted toward . Humor played a massive role, with creators making "POV" (Point of View) videos about relatable struggles: Dealing with strict professors. The chaos of group projects. The lifestyle aspect of this category focused heavily
2021 saw a surge in "Sarojini Nagar" or "Colaba Causeway" haul videos, where students showcased how to stay trendy on a college budget. The lifestyle aspect of this category focused heavily