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Avoid passing trends. A logo should still look relevant ten or twenty years from now.
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A simple logo is easier to recognize and remember. Think of the Nike "Swoosh" or the Apple logo. Avoid passing trends
Start by answering key questions: Who is the target audience? What is the brand’s personality (e.g., playful, corporate, luxurious)? how to design a logo hadeel sayed ahmad pdf free
Ensure the spacing (kerning) is perfect and the logo is balanced.
The font and color scheme should match the industry. A law firm, for example, usually avoids neon pink and comic fonts. 3. The Creative Development Process