: It is a truly bilingual set, designed alongside a Latin character set by DSType to ensure visual consistency in multi-language environments.
: The family is refined into seven weights, ranging from Thin to Black , allowing for a wide range of uses from delicate body text to bold headlines.
: The simplified structure and varied weights make it highly readable on screens for websites and mobile applications.
: Its original purpose for Dubai makes it ideal for large-scale environmental graphics and global corporate identities.
Designed under the creative direction of (Brandia Central), the family was specifically crafted to echo the theme "Connecting Minds, Creating the Future". The Arabic portion, designed by Pascal Zoghbi of 29LT, is a simplified "neo-Naskh" style that provides high legibility while maintaining a sophisticated, modern aesthetic. Key Characteristics
: It is a truly bilingual set, designed alongside a Latin character set by DSType to ensure visual consistency in multi-language environments.
: The family is refined into seven weights, ranging from Thin to Black , allowing for a wide range of uses from delicate body text to bold headlines.
: The simplified structure and varied weights make it highly readable on screens for websites and mobile applications.
: Its original purpose for Dubai makes it ideal for large-scale environmental graphics and global corporate identities.
Designed under the creative direction of (Brandia Central), the family was specifically crafted to echo the theme "Connecting Minds, Creating the Future". The Arabic portion, designed by Pascal Zoghbi of 29LT, is a simplified "neo-Naskh" style that provides high legibility while maintaining a sophisticated, modern aesthetic. Key Characteristics