is widely regarded as a foundational textbook for undergraduate and postgraduate students in commerce and management. Authored by Dr. S. S. Khanka, a distinguished professor at Delhi Technological University, the book provides a comprehensive framework for understanding the nuances of starting, managing, and scaling a business within the Indian context. Core Themes and Content
The book integrates practical insights into financial literacy, marketing strategies, and human resource management specifically tailored for startups. Verified Access and PDF Resources entrepreneurial development by s s khanka pdf verified
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