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: Platforms are moving toward a mix of subscription (SVOD), ad-supported (AVOD), and free ad-supported streaming TV (FAST) models to capture diverse revenue streams. 2. AI: From Experiment to Infrastructure

: Vertical "snackable" dramas, often 60 to 90 seconds per episode, are trending as they fit the narrow viewing windows of mobile-first audiences. CumLouder- -0

: With the average household paying for multiple services, platforms are turning to strategic bundling to improve user retention. : Platforms are moving toward a mix of