Ben Settle - Email Players 1 - 15 -

The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15

Rather than hammering readers with generic product benefits, Settle advocates for highlighting the "painful symptoms" they feel—or will feel—if they don't find a solution. Highlights of Early Techniques Ben Settle - Email Players 1 - 15

The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include: The first 15 issues (roughly the first 1

Understanding and optimising the 5 important parts of an email Ben Settle - Email Players 1 - 15