While Bigo Live offers opportunities for empowerment and income, it also presents challenges common to live-streaming platforms:
Originally launched in 2016, Bigo Live experienced a significant surge in Malaysia during the COVID-19 pandemic, growing its user base by over 20% in a single year. For many Malay adolescents, the platform moved beyond simple video chatting to become a sophisticated .
Bigo Live: A growing sensation in an industry with a big appetite
The rise of live-streaming technology has transformed the entertainment landscape for Malaysian youth, with emerging as a dominant platform for adolescent Malay content creators and audiences . This digital ecosystem blends cultural identity with modern media, offering a unique space for self-expression and community building. The Evolution of Bigo Live in Malaysia
Today, the platform hosts over 30,000 Malaysian content creators, many of whom are young adults and adolescents seeking to turn creative hobbies into professional careers. Key Content Trends for Malay Adolescents
: Unique to the Malay community, Bigo has hosted events like "Tiwalah Bersama Bigo," a Quran recitation competition, blending religious practice with digital media.